Jackie Huba's writing empowers readers to embrace self-assurance and fearlessness, drawing inspiration from the bold persona of drag culture. Through her work, she explores the dynamics of building fierce loyalty, not only in business but also in cultivating personal confidence. Huba masterfully translates these concepts into impactful presentations and consultancies, urging audiences to tap into their most authentic and powerful selves.
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.
How Loyal Customers Become a Volunteer Sales Force - Revised Edition
For the first time in paperback, a revised edition of the groundbreaking work that introduced the concept of “customer evangelism” is now available. This updated edition features new statistics and insights, demonstrating how companies can effectively leverage evangelism marketing to boost customer loyalty, sales, and profitability. When customers are genuinely delighted with their experiences, they become vocal advocates for a brand. Marketing professionals recognize that these satisfied customers can serve as powerful tools for expanding their customer base. Authors Ben McConnell and Jackie Huba provide strategies for transforming a company’s best customers into dedicated, enthusiastic evangelists. The book outlines how to implement evangelism marketing strategies that foster communities of influencers, ultimately driving sales and expanding reach. By nurturing customer relationships, successful companies cultivate communities that generate grassroots support and enhance the perceived value of their offerings. This revised edition includes updated research on the impact of word-of-mouth marketing, fresh case studies, and insights into how social media platforms like blogs and podcasts influence the core principles of evangelism. The preface discusses the rise of customer evangelism and its role in the burgeoning word-of-mouth marketing industry.
How Loyal Customers Become a Volunteer Sales Force
For the first time in paperback, a revised edition of the book that launched the term "customer evangelism" and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability. When customers are truly thrilled about their experience with a product or service, they become outspoken "evangelists" for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth. By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. "Creating Customer Evangelists" explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company's success. "Creating Customer Evangelists" is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.