Michael B. Goodman Book order

From the New York Times global economics correspondent, a rollicking and revelatory exposé of the global billionaire class who increasingly control the world.

A historical account of espionage during the Cold War, including famous spies such as Aldrich Ames, covert missions, and technologies that influenced the course of the conflict.

Focusing on the evolution of corporate communication, this book explores how strategic practices have adapted to meet the challenges of a rapidly changing business environment. It examines the integration of new technologies, the importance of stakeholder engagement, and the shifting dynamics of corporate reputation management. Through case studies and theoretical insights, it offers a comprehensive framework for understanding the role of communication in organizational success and underscores the necessity for companies to transform their communication strategies to remain competitive.

A historical account of espionage during World War II, including famous spies such as Mata Hari, covert missions, and technologies that influenced the course of the conflict.

Jump into the NBA action with this high-interest account of the Cleveland Cavaliers pro basketball team, including league championships won and star players such as LeBron James.

A historical account of espionage during World War II, including famous spies such as Eddie Chapman, covert missions, and technologies that influenced the course of the conflict.

The book explores the challenges faced by professionals in multinational corporations since the 2008 financial crisis, including economic instability and evolving communication methods. It examines the redefined role of 21st-century corporations amid global uncertainty and offers insights into successful strategies and mindsets for navigating the complexities of the modern global landscape.

Focusing on the evolving role of communication in global corporations, this book delves into the challenges posed by a dynamic economy and the digital revolution. It offers insights into integrating theory with practice, equipping business leaders and communication students with strategies to leverage communication as a strategic asset. Emphasizing problem-solving and analytical techniques, it serves as a resource for professionals tasked with managing organizational communications, highlighting the importance of understanding corporate communication as a key management function.

The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today's global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.