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Andreas Mehren

    Wege aus der Krise. Kritische Betrachtung von Finanzierungs- und Handlungsalternativen bei AirBerlin
    Definition and Analysis of the Market for the Porsche 911 in Germany
    Influence of the British Premier League TV Contract on the Football Market in Europe
    Responsibility of Managers on psychological diseases of their reporting organization
    Leadership of the Generation Z. What will be the challenges for companies in the future?
    Marketing Strategy for the Porsche 911 in Germany
    • 2017

      Leadership of the Generation Z. What will be the challenges for companies in the future?

      Scientific analysis of the demographic development and the generation concept

      Focusing on Generation Z, this seminar paper provides a comprehensive analysis of their characteristics and how they align with the broader generational concept. It explores the implications of these traits for leadership styles and examines the potential effects on organizational outcomes. The research highlights the evolving dynamics in the workplace influenced by this generation, offering insights valuable for leaders and companies aiming to adapt to these changes effectively.

      Leadership of the Generation Z. What will be the challenges for companies in the future?
    • 2016

      Marketing Strategy for the Porsche 911 in Germany

      Based on a detailled Market Analysis

      The research paper presents a comprehensive market analysis that serves as the foundation for defining and developing effective marketing strategies. Conducted at the University of Applied Sciences in Cologne, it explores the interplay between offline and online marketing, highlighting key insights that inform strategic decisions. The work demonstrates a thorough understanding of business economics within the context of marketing, culminating in a well-structured academic assignment.

      Marketing Strategy for the Porsche 911 in Germany
    • 2016

      Responsibility of Managers on psychological diseases of their reporting organization

      Being responsible in a stressful and changing environment on a sensitive topic

      The paper explores the connection between the rise of psychological disorders in today's fast-paced world and the accountability of managers. It examines how environmental changes impact employee well-being and emphasizes the role of leadership in addressing these challenges. By analyzing the responsibilities of managers, the study highlights the importance of fostering a supportive workplace culture to mitigate psychological issues among employees.

      Responsibility of Managers on psychological diseases of their reporting organization
    • 2016

      The paper analyzes the impact of a new television contract in the British Premier League on the European football market. It explores how this contract alters the financial dynamics within the league, affecting its competitive power relative to other European leagues. The study delves into the broader implications of these financial shifts on the football industry, highlighting the interconnectedness of globalization and political economics within sports.

      Influence of the British Premier League TV Contract on the Football Market in Europe
    • 2016

      Focusing on the Porsche 911, this seminar paper presents a comprehensive market analysis and definition specifically tailored to the German market. It explores the vehicle's positioning within the automotive industry through a marketing lens, emphasizing strategic insights relevant to both offline and online marketing practices. The paper, graded 1.7, showcases an in-depth understanding of market dynamics and consumer behavior in relation to this iconic sports car.

      Definition and Analysis of the Market for the Porsche 911 in Germany