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The essay explores the intricate relationship between advertising and discourse, drawing on the theories of notable scholars like Guy Cook and Geoffrey N. Leech. It examines advertising as a discourse type, incorporating linguistic structures and rhetorical strategies as discussed by Jacques Dubois and the "Groupe µ." Key concepts such as "Isotopies," "Metabolies," and the AIDA formula are analyzed, highlighting how they can elicit emotional responses like the "pleasure of recognition" or the "pleasure of surprise." The work provides a comprehensive overview of advertising's communicative functions.

The essay explores the significant impact of the French language on English, particularly during the period when the French nobility dominated England. It examines how this linguistic influence transformed English, reflecting on historical contexts and the resulting changes in vocabulary and structure. The paper highlights the interplay between the two languages and its implications for English language development.

Focusing on the influential Irish playwright Oscar Wilde, this summary presents key concepts and insights related to his literary contributions. It highlights his unique style, themes, and the cultural impact of his works, providing a concise overview of Wilde's significance in English literature. The keywords encapsulate essential aspects of his life and creativity, offering a valuable resource for those studying his oeuvre or the broader context of 19th-century literature.