Focusing on social media analytics, this revised textbook by Jeremy Harris Lipschultz offers a critical and practical approach to understanding digital data. It covers foundational concepts, strategic tools, and best practices, making it accessible for both students and professionals in social media communication.
The updated fourth edition offers a comprehensive, interdisciplinary exploration of social media communication across major platforms such as Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube. It delves into the application of social media in various fields, including journalism, public relations, advertising, and marketing, providing readers with insights into the evolving landscape of digital communication.
Focusing on the intersection of social media and political communication, this book provides a comprehensive analysis of how platforms like Twitter, Facebook, Instagram, and TikTok are utilized for political purposes. It explores the implications of these digital tools on public discourse, engagement, and the shaping of political narratives, making it a valuable resource for understanding contemporary political dynamics in the digital age.
Focusing on the intersection of law and ethics, this textbook by social media professor Jeremy Lipschultz provides students with a comprehensive introduction to social media law. It integrates essential legal concepts with ethical theories, offering a nuanced understanding of the challenges and responsibilities in the digital landscape.
The Old South lives on at the MacGregor Plantation - in the breeze, in the
cotton fields... and in the crack of the whip. Nothing is as it seems, and yet
everything is as it seems. Jeremy O. Harris's Slave Play rips apart history to
shed new light on the nexus of race, gender and sexuality in twenty-first-
century America.
In Free Expression in the Age of the Internet, Jeremy Lipschultz explores the transformative potential of the Internet through social, political, and economic lenses. He offers fresh perspectives on traditional legal concepts like the marketplace of ideas and public interest, arguing that free expression is often limited by social norms and conformity. By examining the history of print and electronic media law, Lipschultz employs theories such as gatekeeping, the spiral of silence, and diffusion theory to analyze contemporary Internet data. He highlights Reno v. ACLU (1997) as a pivotal case in First Amendment discourse and includes recent examples, such as content from Internet gossip columnist Matt Drudge and the unfolding investigation of President Clinton online.
The book discusses broader issues related to Internet content, addressing how new technologies challenge existing definitions of privacy and legal rights, including copyright, which can hinder the free flow of ideas. Lipschultz identifies two tracks for free expression on the Internet: corporate entities developing it as a mass medium and individuals utilizing it for unprecedented connectivity. This groundbreaking work contributes to new media scholarship, showcasing current case studies that illustrate free expression in action today. Lipschultz presents a relevant social communication theory that critically examines the essential factors for effective policy an