Entrepreneurial Digital Analytics
Focusing on social media analytics, this revised textbook by Jeremy Harris Lipschultz offers a critical and practical approach to understanding digital data. It covers foundational concepts, strategic tools, and best practices, making it accessible for both students and professionals in social media communication.
The updated fourth edition offers a comprehensive, interdisciplinary exploration of social media communication across major platforms such as Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube. It delves into the application of social media in various fields, including journalism, public relations, advertising, and marketing, providing readers with insights into the evolving landscape of digital communication.
Focusing on the intersection of social media and political communication, this book provides a comprehensive analysis of how platforms like Twitter, Facebook, Instagram, and TikTok are utilized for political purposes. It explores the implications of these digital tools on public discourse, engagement, and the shaping of political narratives, making it a valuable resource for understanding contemporary political dynamics in the digital age.
Focusing on the intersection of law and ethics, this textbook by social media professor Jeremy Lipschultz provides students with a comprehensive introduction to social media law. It integrates essential legal concepts with ethical theories, offering a nuanced understanding of the challenges and responsibilities in the digital landscape.
The Old South lives on at the MacGregor Plantation - in the breeze, in the cotton fields... and in the crack of the whip. Nothing is as it seems, and yet everything is as it seems. Jeremy O. Harris's Slave Play rips apart history to shed new light on the nexus of race, gender and sexuality in twenty-first- century America.
An audacious new play that explores the ways in which historical trauma affects the present-day intersections of race, gender, and sexuality.
In Free Expression in the Age of the Internet, Jeremy Lipschultz investigates the Internet and its potential for profound change, analyzing the use of its technology from social, political, and economic perspectives. Lipschultz provides new insights on traditional legal concepts such as marketplace of ideas, social responsibility, and public interest, arguing that from a communication theory perspective, free expression is constrained by social norms and conformity.Lipschultz explores social limits on free expression by first examining history of print and electronic media law and regulation. He utilizes the gatekeeping metaphor, the spiral of silence, and diffusion theory to explore current data on the Internet. He uses Reno v. ACLU (1997) as a case study of current First Amendment thinking. This book includes recent evidence, including samples of content from Internet gossip columnist Matt Drudge, and the investigation of President Clinton as it unfolded on the World Wide Web.The analysis is related to broader issues about Internet content, including commercial and other communication. The new technologies raise new questions about legal and social definitions of concepts such as privacy. Free expression is explored in this book under the umbrella of a global, commercial economy that places importance on legal rights such as copyright, even where those rights limit free flow of ideas.The Internet places free expression on two tracks. On the one hand, corporate players are developing cyberspace as a new mass media. On the other hand, the Internet is virtual space where individuals have the power to connect and communicate with others in ways never before seen. This groundbreaking text advancing new media scholarship uses the most current case studies from the Internet to show free expression in practice today. Lipshultz presents a relevant and efficacious social communication theory of free expression which critically examines the necessary factors involved in comprehensive policy analysis and enactment.
