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Focusing on social media analytics, this revised textbook by Jeremy Harris Lipschultz offers a critical and practical approach to understanding digital data. It covers foundational concepts, strategic tools, and best practices, making it accessible for both students and professionals in social media communication.
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Social Media Measurement and Management, Jeremy Harris Lipschultz
- Language
- Released
- 2024
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- (Paperback)
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- Title
- Social Media Measurement and Management
- Subtitle
- Entrepreneurial Digital Analytics
- Language
- English
- Authors
- Jeremy Harris Lipschultz
- Publisher
- Taylor & Francis Ltd
- Released
- 2024
- Format
- Paperback
- Pages
- 308
- ISBN13
- 9781032247861
- Series
- Description
- Focusing on social media analytics, this revised textbook by Jeremy Harris Lipschultz offers a critical and practical approach to understanding digital data. It covers foundational concepts, strategic tools, and best practices, making it accessible for both students and professionals in social media communication.