Mauro F Guillena Book order

Mauro F. Guillén is a sociologist and political economist who examines global trends and their impact on society and business. His work focuses on understanding the complex interrelationships between economics, culture, and innovation. Guillén's approach combines sociological analysis with an economic perspective to illuminate the future direction of the world. His research offers valuable insights into the challenges and opportunities we face in a globalized world.

Emerging Markets Rule: Growth Strategies of the New Global Giants

2012
Emerging Markets Rule: Growth Strategies of the New Global Giants
202 pages
8 hours of reading
Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.

Emerging Markets Rule: Growth Strategies of the New Global Giants