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A no-nonsense guide for those new to the workforce, looking for a job, career- changers and career builders.

The book explores the often-overlooked influence of national culture on tourist behavior and decision-making in the context of tourism. While previous studies have concentrated on tangible cultural elements like arts and crafts, this work shifts the focus to the cultural underpinnings that shape travel choices. It highlights the recent surge in academic interest concerning cross-cultural issues, emphasizing the need for a deeper understanding of how cultural contexts affect tourism planning and marketing strategies.

Focusing on the intersection of culture and tourism, this book delves into the behaviors and interactions that shape travel experiences across different cultural contexts. It explores key concepts and analytical frameworks essential for professionals in the tourism industry, providing insights into how cultural differences impact tourist behavior and service delivery. The text is particularly valuable for industry stakeholders seeking to enhance cross-cultural understanding and improve tourism practices globally.