The book explores the intricate relationship between consumer behavior and data analytics, highlighting how modern businesses leverage big data, machine learning, and artificial intelligence to understand purchasing decisions. It emphasizes the shift from traditional market research to real-time analysis, enabling companies to swiftly adapt to consumer needs. By analyzing complex patterns and preferences, businesses can refine marketing strategies, enhance product offerings, and foster enduring customer relationships, making this synergy essential in today's digital marketplace.
Vishwajit K. Barbudhe Book order






- 2024
- 2024
Focusing on the motion and geometry of robot systems, robotic kinematics involves mathematical analysis of spatial configurations and movements. It encompasses key concepts such as forward and inverse kinematics, which deal with the positioning of robot joints and end-effectors. The field also examines differential kinematics for velocity and acceleration analysis. Its principles are essential for designing, controlling, and optimizing robotic systems, impacting various industries like manufacturing, healthcare, and autonomous vehicles.
- 2024
Focusing on human flourishing and well-being, positive psychology, founded by Martin Seligman, emphasizes understanding factors that contribute to a fulfilling life rather than just addressing dysfunction. It explores themes like optimism, resilience, and gratitude, with Seligman's "Learned Optimism" highlighting the benefits of positive thinking. Influential concepts such as "flow," introduced by Csikszentmihalyi, describe deep engagement and satisfaction. Through research and practical applications, this field aims to improve well-being across various sectors, including education and healthcare.
- 2024
At the heart of modern organizational infrastructure, Management Information Systems (MIS) integrate technology and human resources to optimize business functions. They systematically collect and process data from both internal and external sources, transforming it into actionable insights stored in secure databases. Users access this information through customized reports and analytical tools, facilitating informed decision-making across various levels. Additionally, MIS enhances communication and collaboration among stakeholders and integrates with systems like ERP and CRM to boost productivity and streamline processes.
- 2023
Fundamentals of Biochemical Engineering
- 132 pages
- 5 hours of reading
Biotechnology focuses on transforming substrates into valuable products through the action of microorganisms or enzymes, highlighting the essential role of microbes in processes like converting milk to curds or sugar to alcohol. The field of bioprocessing encompasses these transformations, showcasing the practical applications of living organisms. In contrast, biochemical engineering emerged later, gaining recognition for its engineering contributions to biological industries, particularly following advancements in penicillin production.
- 2021
The book delves into the fundamental concepts of kinematics, covering essential topics such as nomenclature, various coordinate systems (Cartesian, cylindrical, and spherical), and the representation of positions and velocities. It explores linear velocity and the intricacies of rotation, including rotation matrices and the distinction between active and passive rotations. Additionally, the text discusses elementary rotations, composition of rotations, and the use of Euler angles for representing rotational motion, making it a comprehensive guide for understanding motion in three-dimensional space.
- 2020
Focusing on the principles of differential calculus, this book explores the mathematical study of change, including motion, growth, and decay. It delves into the concept of derivatives, highlighting their significance in various fields such as engineering, science, economics, and medicine. By understanding these foundational concepts, readers can apply calculus to real-world situations, enhancing their analytical skills and problem-solving abilities in diverse disciplines.
- 2020
Compensation and Benefits
- 84 pages
- 3 hours of reading
Focusing on compensation and benefits management, this book explores key concepts such as external competitiveness and pay policy alternatives. It delves into wage surveys and how to interpret their results, alongside establishing pay grades and policy lines. Additionally, the text outlines the benefits determination process, emphasizing the value of various benefits, including legally required ones, retirement plans, and medical coverage. The comprehensive approach provides insights into creating competitive compensation strategies.
- 2020
The Art of Ethical Behavior
- 84 pages
- 3 hours of reading
Exploring the foundations of ethics, the book delves into its main approaches, concepts, and evolution, emphasizing its personal, professional, and managerial dimensions. It highlights the significance of ethics in business, detailing its objectives, types, and the role of government in promoting ethical practices. The principles of business ethics are examined through the lens of compliance, contribution, and consequences, while addressing common myths. Additionally, it assesses ethical performance within Indian businesses, providing a comprehensive overview of ethical frameworks in a corporate context.
- 2020
Modern Control Theory
- 144 pages
- 6 hours of reading
Focusing on key concepts in control theory, this book delves into state variables, state models, and the state modeling of linear systems. It covers the linearization of state equations and explores state space representation through physical, phase, and canonical variables. Additionally, it addresses the derivation of transfer functions from state models, digitalization, and the importance of Eigen values, Eigen vectors, and generalized Eigen vectors in system analysis.