Consumer Behaviour and Analytics

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The book explores the intricate relationship between consumer behavior and data analytics, highlighting how modern businesses leverage big data, machine learning, and artificial intelligence to understand purchasing decisions. It emphasizes the shift from traditional market research to real-time analysis, enabling companies to swiftly adapt to consumer needs. By analyzing complex patterns and preferences, businesses can refine marketing strategies, enhance product offerings, and foster enduring customer relationships, making this synergy essential in today's digital marketplace.