Joep Cornelissen is a distinguished professor specializing in corporate communication and management. His work delves into the theoretical underpinnings and practical applications of corporate communication, establishing him as a significant voice in the field. His foundational text on the subject is a widely adopted resource by students globally.
This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.