Jeff Jarvis Book order

"As we begin to leave the Gutenberg age, and into a era dominated by the Internet, we have much to learn from how we transitioned into the age of print and how it changed how we think and communicate"--

Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.For a century, magazines were the authors of culture and taste, of intelligence and policy -- until they were overthrown by the voices of the public themselves online. Here is a tribute to all that magazines were, from their origins in London and on Ben Franklin's press; through their boom -- enabled by new technologies -- as creators of a new media aesthetic and a new mass culture; into their opulent days in advertising-supported conglomerates; and finally to their fall at the hands of the internet. This tale is told through the experience of a magazine founder, the creator of Entertainment Weekly at Time Inc., who was also TV critic at TV Guide and People and finally an executive at Condé Nast trying to shepherd its magazines into the digital age.Object Lessons is published in partnership with an essay series in The Atlantic.

Argues that the growth of social networking and increased openness online is beneficial in the digital age and can lead to increased collaboration and changes in the way people organize, govern, teach, and learn

What's the question every business should be asking itself? According to Jeff Jarvis, it's WHAT WOULD GOOGLE DO? If you're not thinking or acting like Google -- the fastest-growing company in the history of the world -- then you're not going to survive, let alone prosper, in the Internet age.

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.