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Linda Kaplan Thaler

    Linda Kaplan Thaler has crafted some of the most poignant and iconic advertising campaigns, many of which are now woven into the fabric of American pop culture. She is celebrated for an innovative and topical approach that has produced industry-defining jingles and slogans. As the head of a thriving advertising and entertainment company, she is known for breakthrough creativity and impactful results. Thaler is also a best-selling author, exploring themes of the significance of small actions, the power of kindness, and effective communication in a noisy world.

    Linda Kaplan Thaler
    Erfolg ist eine Kleinigkeit
    The power of nice
    The Power of Small
    Grit to Great
    The Power of Nice
    Bang! : Getting Your Message Heard in a Noisy World
    • 2015

      Grit to Great

      • 158 pages
      • 6 hours of reading
      3.7(748)Add rating

      "In Grit to Great, Linda Kaplan Thaler and Robin Koval tackle a topic that is close to their hearts, one that they feel is the real secret to their own success in their careers--and in the careers of so many people they know and have met. And that is the incredible power of grit, perseverance, perspiration, determination, and sheer stick-to-it-tiveness. We are all dazzled by the notion that there are some people who get ahead, who reach the corner office because they are simply gifted, or well-connected, or both. But research shows that we far overvalue talent and intellectual ability in our culture. The fact is, so many people get ahead--even the gifted ones--because they worked incredibly hard, put in the thousands of hours of practice and extra sweat equity, and made their own luck. And Linda and Robin should know--they are two girls from the Bronx who had no special advantages or privileges and rose up through their own hard work and relentless drive to succeed to the top of their highly competitive profession. In a book illustrated with a cornucopia of stories and the latest research on success, the authors reveal the strategies that helped them, and countless others, succeed at the highest levels in their careers and professions, and in their personal lives. They talk about the guts--the courage--necessary to take on tough challenges and not give up at the first sign of difficulty. They discuss the essential quality of resiliency. Everyone suffers setbacks in their careers and in life. The key, however, is to pick yourself up and bounce back. Drawing on the latest research in positive psychology, they discuss why optimists do better in school, work, and on the playing field--and how to reset that optimistic set point. They talk about industriousness, the notion that Malcolm Gladwell popularized with the 10,000-hour rule in his book Outliers. Creativity theorist Mihaly Csikszentmihalyi believes it takes a minimum of 10 years for one's true creative potential to be realized. And the authors explore the concept of tenacity--the quality that allows us to remain focused and avoid distraction in order to get the job done--an increasingly difficult task in today's fragmented, cluttered, high-tech, connected world. Written in the same short, concise format as The Power of Nice and leavened with the natural humor that characterizes Linda's and Robin's lives--and books--Grit to Great is destined to be the book everyone in business needs"-- Provided by publisher

      Grit to Great
    • 2009

      The authors of the national bestseller THE POWER OF NICE once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers. Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch-whether with a client, customer, family member, or friend-speaks volumes to others about our talent, personality, and motivations. After all, if we can't take care of the small details, how can we be counted on to deliver when it really matters? In today's challenging times, bigger isn't always better. In fact, it's often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than you'd imagine. Written in the same entertaining, story-driven style that made THE POWER OF NICE the go-to book for finishing first, THE POWER OF SMALL demonstrates how all of us can harness the power of small to improve and reinvent our lives. It's the ultimate guide to shrinking your outlook to broaden your horizons. Get SMALL and get going!

      The Power of Small
    • 2006

      The Power of Nice

      How to Conquer the Business World with Kindness

      • 144 pages
      • 6 hours of reading
      3.7(1199)Add rating

      The authors illustrate how kindness and a positive approach can lead to success in the competitive advertising industry. They share personal experiences and anecdotes from various individuals and businesses to support their philosophy that being nice, rather than adopting a cutthroat mentality, ultimately yields better results. By emphasizing the effectiveness of compassion and generosity, they challenge conventional wisdom and advocate for a more humane approach to business.

      The Power of Nice
    • 2003

      Presenting an arsenal of 'big bang' ideas, these high-profile and extremely successful authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their success and failur, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs; why having 'enough' time to work on a project can be a disadvantage, and why having a small staff in a a cramped space is the best way to be creative.

      Bang! : Getting Your Message Heard in a Noisy World