Joanne Gordon Book order (chronological)

"A leadership and career manifesto told through the narrative of [SAP CEO Bill McDermott, who] chronicles how relentless optimism, hard work, and disciplined execution embolden people and equip organizations to achieve audacious goals ... Colorful and fast-paced, Bill's anecdotes contain effective takeaways: gutsy career moves; empathetic sales strategies; incentives that yield exceptional team performance; and proof of the competitive advantages of optimism and hard work. At the heart of Bill's story is a blueprint for success and the knowledge that the real dream is the journey, not a preconceived destination"--

Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.

In 2008, Howard Schultz made the bold decision to return as CEO of Starbucks, eight years after stepping down. Concerned about the company's direction, he aimed to restore its core values, financial health, and soul. In his narrative, he recounts his journey and the company's transformation during a challenging economic period, highlighting how Starbucks regained profitability and sustainability while maintaining its humanity. The story offers a detailed look at the struggles and reinvention of a major brand amidst turmoil. Schultz shares his internal conflicts and evolving leadership style, emphasizing that success is not just about winning but about winning the right way. He inspires readers with a message of hope, suggesting that even in tough times, the future can be as bright as or brighter than the past. The book is praised for its honest portrayal of leadership and change, making it essential reading for current and future leaders. Critics note its gripping narrative and Schultz's authentic voice, making it a must-read for those interested in leadership, management, and brand connection.