Olivier Jean Blanchard is a leading macroeconomist whose work has profoundly shaped our understanding of global economic systems. His extensive research and influential textbooks delve into the core tenets of macroeconomics, offering readers insightful perspectives on how the world economy functions. Through his writings, Blanchard seeks to illuminate complex economic phenomena and provide tools for better comprehension.
This guide offers insights for fiscal policymakers in advanced economies on navigating the challenges posed by high national debt and low interest rates. It emphasizes the importance of understanding the economic landscape to formulate effective policy responses. By addressing the intricacies of fiscal management in such conditions, the book aims to equip decision-makers with the tools necessary for sustainable economic growth and stability.
Leading economists and policymakers consider what economic tools are most effective in reversing the rise in inequality. Economic inequality is the defining issue of our time. In the United States, the wealth share of the top 1% has risen from 25% in the late 1970s to around 40% today. The percentage of children earning more than their parents has fallen from 90% in the 1940s to around 50% today. In Combating Inequality, leading economists, many of them current or former policymakers, bring good news: we have the tools to reverse the rise in inequality. In their discussions, they consider which of these tools are the most effective at doing so.
In "Macroeconomics," Blanchard offers a comprehensive global perspective on macroeconomic events, linking goods, financial, and labor markets. The text covers short- to long-run markets and major issues, including the late 2000s economic crisis and US monetary policy, while enhancing students' analytical skills with updated examples.
Explore how the future of human work enhanced by machines will open the door
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Transforming a business into a dragon involves adopting an agile mindset that fosters innovation and resilience in disruptive environments. Unlike unicorns, dragons focus on purposeful reinvention and sustainable success, leveraging their startup mentality for long-term profitability. This guide offers insights on identifying market trends, enhancing consumer experiences, and embracing key technologies for competitiveness. It emphasizes leadership's role in cultural change and provides strategies for organizations to adapt and thrive amidst disruption, featuring insights from industry leaders like SAP and IBM.
"Macroeconomics: A European Perspective" offers a comprehensive understanding of macroeconomics, updated with new chapters and data on the financial crisis. It connects theory to real-world economics, focusing on European applications. The textbook is engaging and serves as a gold standard for undergraduate studies.
Discover how to effectively manage and measure your social media efforts while maximizing ROI. This unique guide, authored by a business executive for executives, connects program development, integration, management, and business impact. It provides clear insights on integrating social media into long-term business programs, short-term campaigns, and brand initiatives. With a foreword by Brian Solis, the book outlines how to make social media work for businesses and measure results effectively.
Globally recognized brand strategist Olivier Blanchard illustrates the relationship between social media strategy and its impact on both financial and non-financial aspects of business. This resource serves as both a practical training tutorial and a comprehensive desk reference, organized for quick answers to specific questions, including defining metrics, setting organizational guidelines, and managing crises.
Key topics include listening before engaging, aligning social communications with business goals, planning for performance measurement, and managing Frequency, Reach, and Yield (F.R.Y.). The book also covers laying the groundwork for effective social media management, integrating social media into various initiatives, providing real-time customer support, and leveraging mobile and on-the-fly social media culture. Blanchard offers proven solutions for anyone responsible for social media in businesses of all sizes, from startup
Using words, graphs and algebra, Olivier Blanchard presents an integrated view of macroeconomics. All of the material included in this student text is presented within the context of real world applications.
This book presents a unified analysis of transition. Transition in Central and Eastern Europe has led to a U-shaped response of output, that is, a sharp decline in output followed by recovery. This U-shaped response, its causes and its implications, are the subject of this text. Now available in paperback.
