Unthinking
- 336 pages
- 12 hours of reading
A marketing expert gets to the heart of why people want certain things, explaining how people can, and have, transformed this desire into success.
Harry Beckwith Book order (chronological)
Harry Beckwith is an internationally acclaimed speaker and author whose works are recognized for their insightful approach to marketing and branding. His writings delve into strategic thinking and the cultivation of strong brand identities, establishing him as a respected authority in the field. Beckwith's books, translated into numerous languages, offer practical guidance for businesses ranging from burgeoning startups to established global corporations. His lectures are sought after for their clarity and inspirational perspective.
You, Inc. : the art of selling yourself
- 336 pages
- 12 hours of reading
As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style. The authors offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business.
What clients love : a field guide to growing your business
- 256 pages
- 9 hours of reading
A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. 75,000 first printing.
(NOT FOR SALE IN US AND CANADA) The essential guide to marketing services, that has become a business classic. Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can?t touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author?s extensive experience, Selling the Invisible will open your eyes to new ideas that will enhance the value and profitability of any company in today?s service market. The book begins with the core problem of services service quality. It then suggests how to learn what you must improve, with examples of what works. It then moves on to services marketing defining what business you really are in and what people really are buying; positioning your service; understanding customers and buying behaviour; and communicating your service.