Shoichi Aoki Series

Shoichi Aoki is a Japanese photographer and the visionary creator behind STREET Magazine, TUNE Magazine, and the seminal FRUiTS magazine. He began documenting the vibrant street fashion scene in Tokyo's Harajuku district in the mid-1990s, captivated by a burgeoning youth culture that was forging its own distinct style. Aoki observed a unique DIY approach where young people ingeniously blended elements of traditional Japanese attire with handmade, secondhand, and alternative designer pieces. His founding of the FRUiTS magazine in 1997 served as a platform to celebrate and record this fresh, groundbreaking fashion, quickly establishing it as a cult publication with a global following.