Edward de Bono was a Maltese physician, author, inventor, and consultant. He is best known as the originator of the term 'lateral thinking' (structured creativity) and the leading proponent of the deliberate teaching of thinking in schools. His work focuses on developing innovative approaches and methods that help overcome traditional thought patterns and stimulate creative problem-solving. De Bono thus offers readers tools for deeper understanding and actively shaping their own thinking processes.
A Handbook of Business Opportunity Search
SHIPS SAME DAY FROM NC, CHARLOTTE Book covers & interior are clean and covers are high gloss. There are about a few small black ink checkmarks on about 4 pages inside the book. Information is still true today for business! First printed in 1978, this is the 1991 reprint. Softside Paperback 6" x 8"
A Guide to Thinking, Laughing, Living and Dancing Your Way Through
Tells how one woman said 'Bah!' to cancer through thinking strategies, a proactive approach to treatment, and a determination to keep the rest of her life going. This book shares what she learnt along the way, from the nature of cancer cells and chemotherapy drugs, to how she was able to help her friends and family to help her.
Don’t chase the market leader, be the market leader. Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition. It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful. Broken down into 3 sections Sur/petition will explain: 1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business 2. The difference between traditional competition and sur/petition 3. The meaning of ‘valufacture’ and how to create value for your business Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.
Providing techniques on creative thinking, the author has also written 20 other books including "Practical Thinking" and "I am Right, You are Wrong".
First published in 1981, this was the first book ever to be written explicitly for the right side of the reader’s brain. Much has been made of the research conducted into the left side of the brain – home to language and logic. The right side works in images, whole patterns and undefined feelings – none of which can be verbalized. This more elusive thinking often functions as what is loosely called ‘intuition’. In Atlas, de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally). For anyone who has ever been told to trust their instinct, or who is concerned with management and decision-making, this book is a de Bono classic.
Paperback different cover, in very good condition, cleaned pages. Fast shipping...(A-12)
Letters to Further Thoughts on Lateral Thinking
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.
Creating Value Monopolies when Everyone Else is Merely Competing
Creative genius and bestselling author Edward de Bono reveals the startling future face of business: the creation of value monopolies that change the very nature of company and customer.
From back: " ... demonstrates how to think more effectively through attention, practice and a series of exercises."
