John Naisbitt, Autor des Weltbestsellers MEGATRENDS und seine Frau Doris Naisbitt prognostizieren Veränderungen, die die Welt grundlegend umformen werden. Die Jahrhunderte dauernde Vorherrschaft der westlichen Welt neigt sich dem Ende zu. Die Länder südlich des Äquators schwingen sich zu den führenden modernen Nationen auf. Allen voran China, bauen sich viele andere Nationen Asiens, Afrikas und Lateinamerikas eine neue Existenz auf und werden den Großteil des Vermögenswachstums der Welt für sich beanspruchen. Eine für den Westen dramatische Machtwende zeichnet sich ab - doch der Westen verschläft diese umwälzende Entwicklung! Die Milliarden-Märkte der Zukunft werden von den westlichen Mächten nicht mehr ausreichend bedient werden, um den Status quo zu erhalten. Als Folge wird sich die europäische und amerikanische Mittelschicht halbieren. Wird der Westen das Spiel verlieren oder sind die sich anbahnenden Ereignisse noch zu stoppen?
John Naisbitt Book order
The author's writings are deeply rooted in his rich experiences, from service in the U.S. Marine Corps to roles in politics and the global corporate world. Extensive world travels and direct engagement with changing economic environments, from the United States and Europe to his current life in China, provide a unique perspective. This blend of practical insights and worldwide observations allows the author to analyze current trends and anticipate future directions with remarkable clarity. Celebrated for its "triumphantly useful" nature, his work offers readers the courage to navigate an ever-evolving world.






- 2016
- 2015
This book aims to introduce the geographical and economic foundations and the expected goals of "The Belt and Road" in a clear and logical manner. Readers are expected to understand the potential implications of this vision for China, countries and regions countries involved, as well as its potential impacts on investors and corporations. In addition, the book tells interested readers how to get involved and benefit from it. ''The Belt and Road'' idea involves more than 100 countries and over 60% of the world's population. Creating Megatrends: The Belt and Road fully reveals the opportunities, challenges and risks of this magnificent yet experimental initiative.
- 2015
大变革: 南环经济带将如何重塑我们的世界 (Global Game Change: How the Global Southern Belt Will Reshape Our World)
- 312 pages
- 11 hours of reading
- 2009
China's Megatrends
- 257 pages
- 9 hours of reading
A groundbreaking look at a new social-political model on the rise John and Doris Naisbitt, longtime China observers, provide an in-depth study of the fundamental changes in China's social, political, and economic life, and their impact on the West. With extraordinary access, and using the same techniques behind John Naisbitt's international bestseller Megatrends , the Naisbitts have traveled the country, interviewing journalists, entrepreneurs, academics, politicians, artists, dissidents, and expatriates. With the help of twenty-eight staff members of the Naisbitt China Institute in Tianjin, they have monitored local newspapers in all of China's provinces to identify the evolving perspectives and deep forces underlying China's transformation. Their research reveals that China is not only undergoing fundamental changes but also creating an entirely new social and economic model—what the Naisbitts call a "vertical democracy"—that is changing the rules of global trade and challenging Western democracy as the only acceptable form of governing. The Naisbitts have identified 8 pillars as the foundation and drivers of China's new Examining each of these 8 pillars in great detail, China's Megatrends describes the new China for the knowledgeable and the newly curious, offering fresh and provocative insights and lessons to be learned.
- 2006
In his Megatrends books, Naisbitt proved himself a far-sighted observer of our fast-changing world. This book discloses his secret of forecasting, opening the door to the insights that let him understand today's world and see the opportunities of tomorrow. He selects his most effective tools and applies them by guiding the reader through the five forces that will dominate the next decades of the twenty-first century.--From publisher description.
- 1999
Annotation The one great megatrend of the new millennium.
- 1995
Within five years, predicts bestselling author John Naisbitt, a new commonwealth of Asian nations will become the dominant economic, political, and cultural influence in the world. Writing in the same vein as his previous Megatrends bestsellers, Naisbitt reveals the explosive changes currently taking place in Asia and describes how this global shift will affect the rest of the world.
- 1994
Global Paradox
The Bigger the World Economy, the More Powerful Its Smallest Players
In two previous best-sellers, John Naisbitt identified major global trends over the last fifteen years, including economic globalization, technological innovation, and cultural resurgence. Now, he introduces a transformative concept: a Global Paradox where larger systems yield smaller, more powerful units. Countries and corporations are breaking down into essential, smaller components. Multinational firms are either adapting dramatically or failing, while empires are dissolving in favor of looser economic alliances. Nationalist movements in regions like Quebec and Scotland are gaining unprecedented strength. Naisbitt posits that explosive advancements in telecommunications drive this paradox, fostering a vast global economy while empowering its individual parts. Tourism, the fastest-growing industry, embodies this shift, creating infrastructures that uplift Third World economies and enhancing our interest in diverse cultures. This tribalism, paradoxically, emerges as we become more globalized, potentially leading to the formation of new countries and empowered tribal groups. China serves as a test case, with its shift from central planning to individual entrepreneurship positioning it to become a leading economy. Naisbitt's insights provide a glimpse into the future, highlighting potential winners and losers in the global market and the evolving rules of political and business conduct worldwide. His work offers a profound unde
- 1993
The revised, updated edition of this bestseller documents the tremendous strides made and empowerment achieved by women in politics, medicine, commerce, religion, athletics, and other areas of public life since the onset of the '90s.






