Charlene Li has dedicated two decades to helping people envision the future, particularly in digital transformation and strategy. As a respected expert in customer experience and the future of work, she offers valuable insights into why some companies transform while others fail. Her work focuses on understanding the key drivers behind successful disruption in a dynamic business landscape. Li's expertise is built upon over 20 years of advising leading corporations, and her approach is sought after at prominent conferences and in media.
"Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption."--From dust jacket.
Charlene Li offers insights for business leaders navigating the complexities of the digital age. Drawing on her expertise, she explores the challenges and transformations that come with technological advancements, encouraging leaders to embrace discomfort and adapt to ongoing changes. Her guidance aims to empower executives to thrive in a rapidly evolving environment, making it essential reading for those seeking to understand and leverage digital dynamics in their organizations.
Since Groundswell was published in April of 2008, two things have The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell , which offers vital information that everyone involved in marketing or in communicating with customers' needs to know. The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.
Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers