Exploring the science of happiness, this book delves into the psychological and sociological factors that contribute to well-being. It examines various aspects of life, including relationships, work, and personal fulfillment, offering insights from research and real-life examples. Readers will discover practical strategies to enhance their happiness and the importance of community and connection in achieving a joyful life. Through a blend of theory and application, it aims to guide individuals toward a more satisfying and meaningful existence.
In Nextopia, timing is everything. And there is no better time than tomorrow. We live in an Expectations Society—a society where we are constantly striving towards our next job, the next big thing, the next date. In the Expectations Society, possibilities of finding happiness are endless. Meanwhile, it has never been harder to stay happy. This book will help you understand how this change in society and the human mind impacts business, love, and life itself. With a whole new set of ideas and theories about how expectations form the very essence of human nature, Micael Dahlen takes you on a journey towards Nextopia—a journey that never ends.
Marketing A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - ***
An entertaining and thought-provoking antidote to the tyranny of numbers in the modern world. This smart and insightful read will change the way you think and live. Written in lucid prose, it puts science into philosophical perspective, shining a light on our obsession with numerical quantity over quality. In 31,234 words, the authors cast a critical yet whimsical eye on our numbered existences, revealing that consuming too much 'pi' might be detrimental to our health.
How many steps have you taken today? How many emails have you answered? How much money have you spent this week? Welcome to the numberdemic, where a deluge of figures, stats, and data manipulate your every move. From work and dating to exercise and shopping, numbers infiltrate our lives. But is life better this way?
With fascinating, sometimes frightening, and often humorous research, the authors explain our attachment to numbers and how we can liberate ourselves from their control. You'll discover why viral videos become more convincing with every view, how numbers can influence physical aging, and why the more films you rate, the less impressive they seem. Sharp, insightful, and engaging, this book serves as a vaccination against a world obsessed with numbers.
Wann machen uns Zahlen stärker und wann schwächer? Wann täuschen sie uns? Und was haben Zahlen damit zu tun, ob jemand bei der Arbeit Klopapier stiehlt? Zahlen scheinen uns rational, verlässlich, überprüfbar und objektiv. Wir zählen alles: Unsere Kalorien, Schritte, Freunde. Wir bewerten Filme, Restaurants, Taxifahrer. Wir messen und vergleichen. Schon vor mindestens 40.000 Jahren haben Menschen mit Zahlen gerechnet, aber in der digitalen Welt hat unser Umgang mit Zahlen und Daten ein ganz neues Level erreicht. Zahlen dringen weiter und weiter in unser Leben vor, in alles, was wir tun und sind. Sie beeinflussen, welche Entscheidungen wir treffen, wie wir uns verhalten und was wir denken, wahrnehmen und fühlen. Ob wir es wollen oder nicht: Zahlen haben Macht über uns. Und sie spielen auf wirklich jedem erdenklichen gesellschaftlichen Level eine Rolle. Die Wirtschaftsprofessoren Micael Dahlen und Helge Thorbjørnsen zeigen, wie berechenbar wir geworden sind. Basierend auf ihren Forschungsergebnissen helfen sie uns zu erkennen, wie sich Zahlen in unsere Köpfe und Körper einschleichen, und wie wir das sogar für uns nutzen können. Das ist ungemein faszinierend, manchmal beängstigend, vor allem aber sehr unterhaltsam.
