Exploring the science of happiness, this book delves into the psychological and sociological factors that contribute to well-being. It examines various aspects of life, including relationships, work, and personal fulfillment, offering insights from research and real-life examples. Readers will discover practical strategies to enhance their happiness and the importance of community and connection in achieving a joyful life. Through a blend of theory and application, it aims to guide individuals toward a more satisfying and meaningful existence.
'An entertaining and thought-provoking antidote to the tyranny of numbers in
the modern world.' -Alex Bellos, author of Can You Solve My Problems?'A smart
and insightful read that will totally change the way you think - and
live.'-Thomas Erikson, author of Sunday Times bestseller Surrounded By
Idiots'Written in lucid, skillfully translated prose that puts the science
into philosophical perspective, this shines a fascinating light on the modern-
day obsession with numerical quantity over quality.' -Publishers Weekly'In
31,234 words Dahlen and Thorbjornsen cast their four critical, and at times
whimsical, eyes at our numbered existences revealing that consuming too much
'pi' might be bad for our health.' -Professor Scott Page, author of The Model
ThinkerHow many steps have you done today?How many emails answered?How much
money have you spent this week And how many hours have you slept?Welcome to
the numberdemic, where a deluge of figures, stats and data manipulate your
every move. From the way you work, date and exercise to the products you buy
and the news you read, numbers have worked their way into every part of our
lives. But is life better this way? How are all of those numbers affecting
us?With fascinating, sometimes frightening and sometimes shrewdly funny
research, behavioural economists Micael Dahlen and Helge Thorbjornsen explain
why we're so attached to numbers and how we can free ourselves from their
tyranny. Along the way, you'll learn why viral videos, however inaccurate,
become more convincing with every view; how numbers can affect the way we
physically age, if we let them; why the more films you rate the less
impressive you'll find them and how numbers that 'anchor' themselves in your
brain can affect the size of your mortgage - plus much more.Sharp, insightful
and totally engaging, NUMBERMANIA is your vaccination against a world obsessed
with numbers.
In Nextopia, timing is everything. And there is no better time than tomorrow. We live in an Expectations Society—a society where we are constantly striving towards our next job, the next big thing, the next date. In the Expectations Society, possibilities of finding happiness are endless. Meanwhile, it has never been harder to stay happy. This book will help you understand how this change in society and the human mind impacts business, love, and life itself. With a whole new set of ideas and theories about how expectations form the very essence of human nature, Micael Dahlen takes you on a journey towards Nextopia—a journey that never ends.
Marketing A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - ***
