John Warrillow Book order

John Warrillow's book The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is directed to business owners of companies worth from $1 to $10 million dollars, with from 1 to 50 employees. This is not a book for the masses; the audience is small and specific. This book is the last of a trilogy of books on building value, which began with Built to Sell, the starting point for small business owners beginning to think about their business as more than simply a job. The Automatic Customer revealed recurring revenue as the core ingredient in a valuable company and provided a blueprint for transforming just about any business into a company with an ongoing annuity stream. Warrillow completes the set with The Art of Selling Your Business, an essential guide to monetizing a small business. This is a nuts-and-bolts approach for selling a business at a premium.

Focusing on the crucial role of repeat customers, this book reveals strategies to secure a consistent stream of business. It addresses the challenges posed by customer unpredictability, market changes, and competitive pressures. The key to success lies in identifying and nurturing "automatic customers," ensuring loyalty and sustained engagement across various industries.

The lifeblood of your business is repeat customers. But customers can be fickle and competitors are ruthless. So how do you ensure a steady flow of business? The secret is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.

Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.