The book explores the concept of social media audits (SMA), highlighting their role in enhancing audience engagement and customer service. Unlike financial audits, SMAs lack formal regulations and standards, allowing organizations to tailor their reviews of social media activities. This examination provides insights into optimizing social media strategies and measuring effectiveness, offering a framework for businesses to assess and improve their online presence.
Urs E. Gattiker Book order





- 2012
- 2004
The Information Security Dictionary
Defining the Terms That Define Security for E-Business, Internet, Information and Wireless Technology
- 411 pages
- 15 hours of reading
The book serves as a comprehensive reference for information security terminology, aimed at both non-specialists and professionals. It offers clear definitions of common terms related to security, malware, vulnerabilities, and infrastructure protection, making it an invaluable resource for readers revisiting concepts from their academic or training backgrounds. With a focus on enhancing understanding of complex articles in fields like cryptology and system design, it is designed to aid those studying for certifications or working on practical assignments without overwhelming their budgets.
- 1990
End-user training
- 327 pages
- 12 hours of reading
Frontmatter -- Acknowledgement -- Contents -- Series Editor's Introduction -- Information for Potential Contributors -- Section 1: Case Studies -- Introduction -- Chapter 1. Training and the Organizational Consequences of Technological Change: A Case Study of Computer-Aided Design and Drafting -- Chapter 2. Training in the Use of Numerically Controlled and Computerized Numerically Controlled Systems in Industry -- Chapter 3. Educating End-Users to Make More Effective Use of Information Systems -- Section 2: Testing of Training Models -- Introduction -- Chapter 4. Development and Evaluation of Five User Models of Human — Computer Interaction -- Chapter 5. Individual Differences and Acquiring Computer Literacy: Are Women More Efficient Than Men? -- Chapter 6. Managerial Attitudes Toward Computerization: Control, Acceptance, and Employee Alienation -- Section 3: Theory -- Introduction -- Chapter 7. A Dynamic Educational System for the Virtual Campus -- Chapter 8. Understanding End-User Training as a Lever in Organizational Strategy and Chang -- Chapter 9. Organizational and Individual Differences in Learning Perspectives During the Technological Innovation Process -- Conclusion -- A Brief Summary of Volume 2 -- Where Do We Go From Here? Directions for Future Research and Managers -- About the Contributors -- Author Index -- Subject Index -- Backmatter