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Lexikon der aktuellen Marketing-Begriffe, Heribert Meffert
- Language
- Released
- 1994
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- Title
- Lexikon der aktuellen Marketing-Begriffe
- Language
- German
- Authors
- Heribert Meffert
- Publisher
- Ueberreuter
- Publisher
- 1994
- ISBN10
- 3901260854
- ISBN13
- 9783901260858
- Series
- Manager-Magazin-Edition
- Category
- Technology / Engineering