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Der Untertitel des Werkes zeigt die Spannweite des Produktmanagements, einer in der Praxis bedeutsamen, marketingorientierten Organisationsform in Unternehmen. Für alle (angehenden) Produktmanager.
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Produktmanagement, Werner Pepels
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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