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Die Brand Scorecard als Instrument des Markencontrolling im Finanzdienstleistungssektor, Klaus-Peter Wiedmann
- Language
- Released
- 2004
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- Title
- Die Brand Scorecard als Instrument des Markencontrolling im Finanzdienstleistungssektor
- Language
- German
- Authors
- Klaus-Peter Wiedmann
- Released
- 2004
- ISBN10
- 3932106733
- ISBN13
- 9783932106736
- Category
- Business and Economics