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Parameters
- 352 pages
- 13 hours of reading
More about the book
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
There are currently of book Emotional branding : the new paradigm for connecting brands to people (2001) in stock.
Book purchase
Emotional branding : the new paradigm for connecting brands to people, Marc Gobé, Sergio Zyman
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €2.92
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