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Focusing on the practical applications of ethnography, this book offers a comprehensive exploration tailored for marketers. Hy Mariampolski leverages his expertise to bridge academic theory with real-world marketing research needs. The text provides in-depth coverage of ethnographic methods, making it an invaluable resource for professionals seeking to enhance their understanding and application of these techniques in marketing contexts.
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Ethnography for Marketers, Hy Mariampolski
- Language
- Released
- 2005
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- (Hardcover)
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