Principles of marketing
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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
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Principles of marketing, Gary Armstrong, Philip Kotler
- Language
- Released
- 1999
- Book condition
- Good
- Price
- €2.87
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- Title
- Principles of marketing
- Language
- English
- Authors
- Gary Armstrong, Philip Kotler
- Publisher
- Prentice Hall
- Released
- 1999
- ISBN10
- 0130961906
- ISBN13
- 9780130961907
- Category
- Business and Economics
- Description
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.