Principles of Marketing
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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
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Principles of Marketing, Philip Kotler, Gary Armstrong
- Mechanical damage
- Language
- Released
- 2004
- Book condition
- Damaged
- Price
- €1.03
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- Title
- Principles of Marketing
- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Publisher
- Pearson/Prentice Hall
- Released
- 2004
- Format
- Paperback
- ISBN10
- 0131212761
- ISBN13
- 9780131212763
- Category
- Business and Economics
- Description
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.