Principles of Marketing
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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
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Principles of Marketing, Kolektiv
- Language
- Released
- 2017
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- Title
- Principles of Marketing
- Language
- English
- Authors
- Kolektiv
- Publisher
- Pearson
- Released
- 2017
- Format
- Paperback
- ISBN10
- 1292092890
- ISBN13
- 9781292092898
- Category
- Marketing and PR, Business and Economics
- Description
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.