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Storytelling

Branding in Practice

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Pages
260 pages
Reading time
10 hours

More about the book

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.

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Storytelling, Klaus Fog

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Released
2010
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4.5
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7 Ratings

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