New online retailing

More about the book

Estimates indicate that the Internet boom will persist, offering significant opportunities for brick-and-mortar retailers. A decade ago, it was believed that only specific products like books or software would thrive online. However, the evolution of online retail has shown that virtually any product category can succeed, particularly those that are complex and require consultation. There is a high demand for current information on online retail, yet resources are limited and often outdated due to the Internet's rapid changes. The German edition of this work was well-received by both scholars and practitioners. The English edition features updated figures and includes international best practice cases. Additionally, the second chapter focuses on innovation and transformation within the sector. Our goal was to bridge the gap between theory and practice, making this work accessible to an international audience. We welcome feedback on our efforts to meet this objective.