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n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network.
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Social - local - mobile, Gerrit Heinemann
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- 2015
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- (Hardcover)
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