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This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.
Book purchase
Simply Marketing Communications, Chris Fill
- Language
- Released
- 2006,
- Book condition
- Good
- Price
- €1.72
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- Title
- Simply Marketing Communications
- Language
- English
- Authors
- Chris Fill
- Publisher
- Pearson Education
- Released
- 2006
- ISBN10
- 0273704052
- ISBN13
- 9780273704058
- Category
- Business and Economics
- Description
- This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.