Parameters
Categories
More about the book
Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands.
Book purchase
The Anatomy of Buzz, Emanuel Rosen
- Inscriptions / underlining
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
We’ll notify you via email once we track it down.
Payment methods
- Title
- The Anatomy of Buzz
- Language
- English
- Authors
- Emanuel Rosen
- Publisher
- Currency
- Released
- 2002
- Format
- Paperback
- ISBN10
- 0385496680
- ISBN13
- 9780385496681
- Category
- Business and Economics
- Description
- Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands.