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Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
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Standing Room Only: Strategies for Marketing the Performing Arts, Philip Kotler, Joanne Scheff
- Language
- Released
- 1997
- product-detail.submit-box.info.binding
- (Hardcover with dust jacket)
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- Title
- Standing Room Only: Strategies for Marketing the Performing Arts
- Language
- English
- Authors
- Philip Kotler, Joanne Scheff
- Publisher
- Harvard Business School Press
- Released
- 1997
- Format
- Hardcover with dust jacket
- ISBN10
- 0875847374
- ISBN13
- 9780875847375
- Category
- Art / Culture, Business and Economics
- Description
- Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing