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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
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The Fundamentals of Creative Advertising, Ken Burtenshaw, Caroline Barfoot, Nik Mahon
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- Title
- The Fundamentals of Creative Advertising
- Language
- English
- Authors
- Ken Burtenshaw, Caroline Barfoot, Nik Mahon
- Publisher
- AVA Publishing
- ISBN10
- 2940373183
- ISBN13
- 9782940373185
- Category
- Business and Economics
- Description
- Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.