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The Fundamentals of Creative Advertising

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3.7(40)Add rating

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  • 184 pages
  • 7 hours of reading

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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

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The Fundamentals of Creative Advertising, Ken Burtenshaw, Nik Mahon, Caroline Barfoot

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Released
2011
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(Paperback)
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3.7
Very Good
40 Ratings

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