Bookbot

The Fundamentals of Creative Advertising

Book rating

4.0(40)Add rating

Parameters

Pages
184 pages
Reading time
7 hours

More about the book

Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

Publication

Book purchase

The Fundamentals of Creative Advertising, Ken Burtenshaw, Nik Mahon, Caroline Barfoot

Language
Released
2011
product-detail.submit-box.info.binding
(Paperback)
No longer available.
or
View another copy

Payment methods

4.0
Very Good
40 Ratings

We’re missing your review here.