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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
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The Fundamentals of Creative Advertising, Ken Burtenshaw, Nik Mahon, Caroline Barfoot
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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