IMC, The Next Generation
Authors
More about the book
This guide offers a contemporary approach to the Integrated Marketing Communications (IMC) model that emphasizes narrowing in upon what specific customers and prospects and potential prospects, stakeholders, shareholders, and employees see and hear about an entire organization.
Publication
2003, hardcover with dust jacket
Condition
- As newSold out
- Good€1.07
- DamagedSold out
Book purchase
- Availability
- In stock
- Price
- €1.07