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This guide offers a contemporary approach to the Integrated Marketing Communications (IMC) model that emphasizes narrowing in upon what specific customers and prospects and potential prospects, stakeholders, shareholders, and employees see and hear about an entire organization.
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IMC, The Next Generation, Heidi Schultz, Don Schultz
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- IMC, The Next Generation
- Language
- English
- Authors
- Heidi Schultz, Don Schultz
- Publisher
- McGraw-Hill
- Released
- 2003
- Format
- Hardcover
- Pages
- 320
- ISBN10
- 0071416625
- ISBN13
- 9780071416627
- Series
- Tags
- Non-Fiction
- Rating
- 4 out of 5
- Description
- This guide offers a contemporary approach to the Integrated Marketing Communications (IMC) model that emphasizes narrowing in upon what specific customers and prospects and potential prospects, stakeholders, shareholders, and employees see and hear about an entire organization.