Parameters
Categories
More about the book
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
Book purchase
Viral marketing : the science of sharing, Byron Sharp, Karen NelsonField
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
We’ll notify you via email once we track it down.
Payment methods
- Title
- Viral marketing : the science of sharing
- Language
- English
- Authors
- Byron Sharp, Karen NelsonField
- Publisher
- Oxford University Press
- Released
- 2013
- Format
- Paperback
- ISBN10
- 0195527984
- ISBN13
- 9780195527988
- Category
- Business and Economics, Marketing and PR
- Description
- Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.