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In what is actually two books in one--a synthesis of Sun Tzu's ideas into six strategic principles for business executives plus the entire text of Samuel B. Griffith's popular translation of "The Art of War"--McNeilly shows how Sun Tzu's principles can successfully be applied to modern business situations. 22 linecuts.
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Sun Tzu and the Art of Business, Mark R. McNeilly
- Language
- Released
- 1996
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- Title
- Sun Tzu and the Art of Business
- Language
- English
- Authors
- Mark R. McNeilly
- Publisher
- Oxford University Press
- Publisher
- 1996
- Format
- Hardcover with dust jacket
- ISBN10
- 0195137892
- ISBN13
- 9780195137897
- Description
- In what is actually two books in one--a synthesis of Sun Tzu's ideas into six strategic principles for business executives plus the entire text of Samuel B. Griffith's popular translation of "The Art of War"--McNeilly shows how Sun Tzu's principles can successfully be applied to modern business situations. 22 linecuts.