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But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.
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Imagine It Forward, Beth Comstock
- Language
- Released
- 2018
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- Title
- Imagine It Forward
- Language
- English
- Authors
- Beth Comstock
- Publisher
- Random House UK Ltd
- Publisher
- 2018
- Format
- Hardcover
- ISBN10
- 0753545713
- ISBN13
- 9780753545713
- Category
- Business and Economics
- Description
- But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.