More about the book
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
Book purchase
Buyology. How Everything We Believe About Why We Buy Is Wrong, Martin Lindstrom
- Language
- Released
- 2008
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.