Advertising and the mind of the consumer : what works, what doesn't, and why
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Advertising and the mind of the consumer : what works, what doesn't, and why, Max Sutherland
- Language
- Released
- 1993
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- Title
- Advertising and the mind of the consumer : what works, what doesn't, and why
- Language
- English
- Authors
- Max Sutherland
- Publisher
- Allen & Unwin
- Released
- 1993
- ISBN10
- 1863733582
- ISBN13
- 9781863733588
- Category
- Business and Economics