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- 264 pages
- 10 hours of reading
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A look at how popular ad campaigns succeed or fail in manipulating the consumer.
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Advertising and the mind of the consumer : what works, what doesn't, and why, Max Sutherland
- Language
- Released
- 1993
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Advertising and the mind of the consumer : what works, what doesn't, and why
- Language
- English
- Authors
- Max Sutherland
- Publisher
- Allen & Unwin
- Released
- 1993
- Format
- Paperback
- Pages
- 264
- ISBN10
- 1863733582
- ISBN13
- 9781863733588
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Marketing & Sales
- Rating
- 3 out of 5
- Description
- A look at how popular ad campaigns succeed or fail in manipulating the consumer.