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Promotional Screen Industries delves into the significant role of promotional media in modern screen culture, examining how trailers, ads, and brand videos influence viewer engagement. This groundbreaking book investigates the sector behind this dynamic field of media production, offering insights into its impact on contemporary entertainment and consumer behavior. Through a comprehensive analysis, it highlights the importance of promotional content in shaping audience experiences and the evolving landscape of screen industries.
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Promotional Screen Industries, Paul Grainge, Catherine Johnson
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Promotional Screen Industries
- Language
- English
- Authors
- Paul Grainge, Catherine Johnson
- Publisher
- Taylor & Francis Ltd (Sales)
- Released
- 2015
- Format
- Hardcover
- Pages
- 236
- ISBN13
- 9780415831628
- Category
- History, Business and Economics, Film
- Description
- Promotional Screen Industries delves into the significant role of promotional media in modern screen culture, examining how trailers, ads, and brand videos influence viewer engagement. This groundbreaking book investigates the sector behind this dynamic field of media production, offering insights into its impact on contemporary entertainment and consumer behavior. Through a comprehensive analysis, it highlights the importance of promotional content in shaping audience experiences and the evolving landscape of screen industries.